Marketing news on Tuesday, October 20, 2026
In Marketing on Tuesday, October 20, 2026: Salesforce buys Braze for $5.7B, AI shifts strategy. Also: Salesforce acquires marketing platform Braze for $5.7 billion to expand AI capabilities; Demandbase launches AI agents designed for account-based marketing era.
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Headlines
- Salesforce acquires marketing platform Braze for $5.7 billion to expand AI capabilities.Bloomberg.com
- Demandbase launches AI agents designed for account-based marketing era.Yahoo Finance
- Publicis commits to preserving LiveRamp's neutrality in ad tech ecosystem.Marketing Dive
- Cross-channel measurement standards open for industry public comment period.Interactive Advertising Bureau
- Small businesses need strategic holiday marketing plans for Black Friday season.Yahoo Finance
4 more in this edition
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Every line is our own one-sentence summary and links to the original publisher. Sources: public news found through Google News and Bing News, moderated posts from readers, weather from MET Norway (CC BY 4.0).