Marketing news on Tuesday, October 13, 2026
In Marketing on Tuesday, October 13, 2026: AI Reshapes Marketing: Publicis, OpenAI, TikTok Shop. Also: OpenAI is returning to field marketing to sell ChatGPT to businesses, according to ADWEEK; Publicis reaffirmed its outlook as AI-powered marketing demand drove quarterly growth, per Reuters.
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Headlines
- Publicis reaffirmed its outlook as AI-powered marketing demand drove quarterly growth, per Reuters.Reuters
- Publicis calls AI marketing a '2-speed boat' as agentic AI adoption grows across the industry.Marketing Dive
- Ad Age shares lessons for advertisers from more than 100 agentic AI campaigns.Ad Age
- Ad Age ranks the top advertisers by total marketing spend in 2025.Ad Age
- TikTok Shop roles are among the hottest marketing jobs as brands build in-house teams.Inc.com
- Screenverse adds Western Union's 2,600-screen network to its digital out-of-home advertising platform.Sixteen:Nine
6 more in this edition
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The big stories in Marketing this week
- OpenAI returns to field marketing to sell ChatGPT to businesses · OpenAI · in the news 2 of the last 4 days
ADWEEK reports OpenAI is returning to field marketing to sell ChatGPT to businesses. MediaPost says its user loyalty is reshaping advertising and the marketing funnel.
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