Today in Pricing Strategy · October 9, 2026
Dynamic pricing scrutiny at Walmart and McDonald's
Walmart executive again defends dynamic pricing after a watchdog flagged its electronic shelf tag patent.
New York Post
Walmart pledges it will never use AI dynamic pricing on grocery products.
geekspin
McDonald's is sued over an AI tool that recommends dynamic pricing to U.S. franchisees.
Modern Ghana
PhRMA sues the Trump administration over the Medicare Part B drug pricing model.
Managed Healthcare Executive
Prime Therapeutics is pushing upfront prices in a new drug sales model.
Bloomberg.com
Bank of America analysis says a 5% ASML price increase would lift earnings about 8%.
深潮TechFlow
Porsche reportedly plans a 20% price increase for its top-end models.
ACKO Drive
Debevoise will shift AI platform costs to clients as Big Law explores pricing beyond billable hours.
Law.com
Nanya Technology reportedly gets DRAM price increases of up to 20 percent.
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